Horror film posters

https://uk.pinterest.com/hollybidgood/media-horror-posters/

Above is a link to my Pinterest account board that I made titled 'Media Horror Posters'  
On this page is a selection of different horror posters. There are some posters that are for the same film, but they will be both the old and the new version. I did this so that you can compare them and how they have changed over time. From the posters, you can tell that the codes and conventions of the Horror genre are the same back then as they are now. The colours of the older posters are more vibrant and involve colours such as yellow and green. This is less conventional now as the main colours include dark shades of black, grey and red. A lot more is going on within the picture and it looks more authentic and less digital. There is also more information on the older posters as they include the name of the starting actress and actor in the film along with a slogan such as "Beware the eyes that paralyze" from Children of the Damned. The use of block colour is eye catching and draws the eye to the center of the posters which is usually where the main image is, this then makes your eye glance at other places on the poster to find details of what it is and where to see it. The use of the bold red colour could be representative of the Devil and his evil, especially in contrast with his pure white eyes that stand out and draw the audience, this links to there tag line "Beware the eyes that paralyze".
However, the more modern posters are eye catching, yet in a different way, they have one main image that draws us in, usually as it is surrounded by dark tones and the eye is automatically drawn to see what it is in the light. But also how they have more to it, an example is 'One Missed Call'. With the first look, you can see a face, but upon further analysis, you notice that it is not eyes on the face, they are two mouths with nostrils above them. The mouths appear to be screaming which signifies threat and horror. This poster also contains a tag line of "What will it sound like when you die?" giving a direct address to the audience and linking with the main image which is central on the photo. Furthermore, the creature has a head-on shot and is looking at the camera as if it is calling the audience on its phone.
I created this board to put together a collage of all different horror film posters so that you could easily compare them to one another. The benefits of this is that, you can see the similar codes and convention, and the certain styles that prove to be common when advertising horror films. I found that eyes were a common theme; that along with close ups of faces and the same main colours, black, white and red. 
By placing both new and old posters together, you can also see the progression in the technology and special effects; therefore showing the evolution of them and how they are now being adapted to draw in their target audience.