Key terms within Film

When looking at Film media, there are a lot of key terms that are re-occurring and are used regularly. Below are a few of the terms that are important when looking at film.

Genre:
A particular style that can be recognised by most audiences, the different types of films are distinguished by their different codes and conventions. 

Sub-genre:
A sub-category within a genre. An example would be Zombie Horror. 

Hybrid:
A hybrid is a mix of genres, such as a Romantic Comedy. 

Connotations:
A hidden meaning.

Denotations:
What you see on screen.

Iconography:
Something that represents something. When watching a film, and example would be if a person held a cross, this could represent religion, death or faith. 

Cliff hanger:
An ending to something that makes the audience feel in suspense and wanting to know more, it is usually very dramatic.

Distribution:
Businesses of people who make sure that the films get to their audiences. Distributors also manage the pre-promotion of the film Eg. posters, Television adverts, Television interviews and websites. They also make sure that when the film comes out onto DVD/ Blue-ray, that there are enough of them to fill the shelves in major supermarkets.

National Screen Service:
The National Screen Service is an organisation that was created in 1919 by Herman Robbins. 

Screen wipe:
Where the image on the screen is replaced by by another piece of the film with the transition of it coming in from one side of the screen to the other. 

Multiplex:
A multiplex is a cinema that has more than one screen, it has multiple. 

Blockbuster:
A blockbuster is a film that has has great commercial success.

Institution:
An institution is a company/ business that distributes, produces and shows the films. 

Marketing:
This is posters, trailers; both in the cinema and on the television. 

Synergy:
This is where two or more production companies collaborate to make a bigger effect.

Mainstream films:
Mainstream films are films that are appealing to a wide age and class range. This means that it has a wide target audience, so when the film is being released, there is more money spent on distribution due its bigger release.  

Rating:
A rating of a film is the age categorisation that is is put into due to the contents within it. The rating of a film is decided by the British Board of Film Classification (BBFC). There are seven different film classifications:

The BBFC usually have two examiners who will watch the film and then dedicate an age rating to it. A senior examiner will then make a decision and either agree or disagree with the decision made. If there is a disagreement, other members of the board will be asked. The film will be rated of its contents such as;

• Violence
• Sex
• Nudity
• Language
• Drug use
• Discrimination
• Horror
• Imitable behaviour (behaviour which could be copied) 

Viral marketing:

Viral marketing is when trailers are advertised online. This can be in many ways such as on Youtube, when an advert plays before the video in which you intended to watch. Also on social media, such as Instagram when celebrities give 'shout-outs' about either their films, films they recommend or will leave a link to a film that their friends are in. Also interviews are another way of Viral marketing.  





http://www.bbfc.co.uk/what-classification/how-does-classification-work

http://asanda2mediastudies.blogspot.co.uk/2009/12/selected-key-terms-for-institutions-and.html

The history of film trailers

During this lesson we looked on http://filmmakeriq.com/2014/03/the-history-of-the-movie-trailer/ to look at the history of film trailers in detail, This helped us research and understand into why film trailers are the way that they are today.

Analysis of Jamie T's - Zombie (intertextuality)

Intertextuality in Jamie T's Zombie music video

When analysing Jamie T’s music video for zombie that was released on the 11^th August 2014, the first piece of intertextuality was title of the song, the title makes the audience immediately think of the ‘horror’ genre. As the music video continued, a sense of comedy was added which linked to the film ‘Shaun of The Dead’. The intertextuality linked ideas between the film and this new music video, this is due to many elements that are similar such as the setting which is in a pup. When comparing this to the film, you know that it is set in a pub called ‘The Winchester’ and old rustic pub like the one in the music video. Even the film (Shaun of The Dead) itself is made entirely of intertextuality as it is based on previous zombie/horror films.

Another factor of this music video that links to the film Shaun of The Dead, is the one armed guitarist/bassist as one of the zombie in the film also has one arm and mover in the same way, they also look similar. 

Intertextuality

Intertextuality from HollyBidgood66